We are proud to announce that on 1 June 2004, Jarrett Synergy Pty Ltd – the company behind two of Australia’s most trusted brands in builder’s hardware and winches, Tuff Hardware and Jarrett Winches and Cranes – was renamed Advansa Pty Ltd.

The renaming of Jarrett Synergy Pty Ltd and the redefinition of its identity is the culmination of two intensive years of revitalisation and reinvention carried out by our current management team. We have ushered in many positive changes to our company, all geared towards consistently delivering to you, our valued customer, quality, value and professional service.

We have fostered in our entire team, a singular focus on excellence. This extends to all aspects of our dealings with you, your people and your business. It includes first and foremost, excelling at knowing what your needs and priorities are, and then ensuring that each and every member of our team excels in fulfilling these needs and priorities. It is a focus that will remain steadfast so that we can continue to grow by helping your business grow.

We would like to think that our new name of Advansa faithfully reflects the nature of our company today, and the qualities we have and aspire to have. We have now left our past as a local contract manufacturer to become an internationally-minded product development, sourcing and distribution company, in which people, systems and technology are our biggest investments.

Advansa is a name that we hope conveys the vigour, progressiveness, professionalism, integrity and global-mindedness that is synonymous with how we are and who we now are. We look forward to developing our relationship with you into the future, and thank you for your continued support.

Sincerely yours,
The Advansa Team